From Activewear to Active Sales
Challenge
How does a premium athleisure brand break through during the most competitive retail stretch of the year and prove its media investment drives measurable sales impact?
Solution
Kargo activated a high-impact strategy across Runway, Venti + Spotlight, Enhanced Branded Canvas CTV, and CTV Pause Ads, combining immersive display and premium CTV to surround shoppers during peak holiday moments. The cross-format approach translated attention into retail growth, expanding the buyer base and increasing spend per purchasing household.
The Results
Average Sales per Household vs. ABCS Apparel Norms
Household Penetration vs. ABCS Apparel Norms
Sales per Buying Occasion vs. ABCS Apparel Norms