The winter holidays comprise the biggest season of the year for retailers. It can account for 30% of annual sales – meaning there's little room for marketing mistakes.
In order to win over shoppers and maximize sales, retailers must outline their paid social and search strategies by Q3. Waiting until the last minute to implement new technologies or elevate creative will be detrimental to driving revenue.
In this guide, StitcherAds and Brainlabs delve into how to:
- set up necessary elements to run effective holiday campaigns;
- utilize cross-channel data to drive in-store and online sales;
- create thumb-stopping creative that will motivate holiday shoppers to buy;
- structure ad groups to get the most out of your ad spend;
- and more.
Download the Retailer's Holiday Guide to Paid Search and Social to learn how retailers like Sears Outlet, Saks Fifth Avenue, and Kipling are outperforming their competition.