Personalization is a must for retail marketing success in 2019. But, many retailers are still missing the mark.
And getting it wrong comes at a cost.
Some 38% of consumers will stop doing business with a company because of poor marketing personalization efforts. Facebook & Instagram have made it easier than ever for retailers to create personalized experiences at every step of the customer journey.
Are you adopting these tools and optimizing them to thrive in the personalization space?
This guide outlines how brands like Primark, Finish Line, and Lifestyle are:
- leveraging first-party data to enable personalization;
- creating eye-catching ads that resonate with customers;
- adopting bid and budget strategies to get the most out of their ad spend;
- and more.
Download your free copy to get the ins and outs of mastering personalization on Facebook & Instagram.