Consumers have an extraordinary amount of information at their fingertips and are making considerably more informed purchasing decisions. To take advantage of the rapid change in consumer behaviour, businesses need to understand how to engage and the right moment to do so.
With a varied use in devices and an upward trend in online product purchases, businesses need to be omnipresent online. We know the smart device is a becoming a key component in decision making and purchasing. But do you know where your customers are browsing and making purchasing decisions? We had an Omnibus online survey conducted by YouGov and are keen to share our findings with you.
Did you know?
- Users of social media lead the way in online purchasing
- 25-34 year olds purchase with smartphones/tablets the most
- 32% of respondents would consider purchasing from a new retailer if an ad offered a discount
Download the: ‘Online Buying Behaviour Report- 8 Consumer Insights That You Didn’t Know’, to get actionable insights into online consumer purchasing behaviour.