We’ve written a lot recently about how powerful dynamic product ads are for Ecommerce. To make these ads more effective we’ve built Facebook advanced audiences into our platform.
Quick rule combinations based on user actions (Viewed, Added to Cart, and Purchased) are the first aspect of advanced audiences for targeting dynamic product ads.
In addition to the quick rule combinations, there is also an option to target dynamic product ads with more complex audiences by using our advanced audience creator. StitcherAds allows users to create a variety of complex relationships with the Viewed, Added to Cart and Purchased events. The timeframe can also be adjusted within which people are included in an audience. These audiences can then be saved and reloaded into new dynamic product ads.