Fashion retail and ecommerce sector clients, who primarily use Facebook as a brand building and social engagement channel, need forward thinking agencies like Maxus to see the full potential of the channel. Generating success, scaling adspend and ultimately driving sales for clients, with the help of a Facebook Marketing Partner, was the challenge. From an agency standpoint, they were looking to grow media spend and deliver great results. With the help of StitcherAds they adopted a methodology for direct response advertising.
Sam Redding, Account Director, at Maxus, explained “Having tested four Facebook Marketing Partners we decided on StitcherAds. They are quick to adopt new Facebook features, always innovating and have extensive knowledge of ecommerce Facebook advertising.” Sam’s 3 evaluation points of focus were:
- Dynamic Product Advertising (DPAs)
- Local Support and Responsiveness
- Time Savings
Using dynamic product ads, Maxus are able to automate product retargeting based on an individual shopper’s behaviour—delivering the right ad to the right person whatever device they may be on. “Speed to market with DPAs was imperative and the RoAS increase from DPA has been fantastic, delivering impressive results”. Facebook is now the strongest channel within the agency and the only always on channel.