One of the first European retailers to take advantage of dynamic product ads, Made.com, is also one of our customers. They’ve been very successful using Facebook product ads to drive conversions. Made.com uses our platform for prospecting by quickly generating ads from pictures their customers take. They also use StitcherAds for the sophisticated product retargeting with Multi-product ads.
Made.com saw 160% RoAS when using dynamic product ads compared to previous retargeting campaigns. They’ve also seen significant results from ads first displayed on mobile device, which later result in desktop conversions.
Made.com Case Study
- Testing new segments was difficult and time consuming
- Power Editor couldn’t scale with desired activity
- Automated Ad Permutations
- Granular and Advanced Targeting
- Dynamic Product Retargeting
- 160% Better RoAS than previous retargeting
- 74% Better RoAS than FBX
- Over 60% of conversions seen via mobile ads first