So the StitcherAds team spent two weeks recently out at Facebook HQ in Menlo Park, California as part of the pilot Facebook PMD Ads Incubator programme. Our developers were refining a new feature that’s soon-to-be released on the StitcherAds platform. Because we take a different approach to advertising on social platforms – turning product listings into ads on Facebook for prospecting and retargeting – we often get asked, “which products should I advertise?” Some early customers are already getting a look at the answers our prototype offers and the results are pretty promising – watch this space.
But today we’re telling the world about the fact that StitcherAds had gone through a competitive process to be part of the incubator programme. We are honoured by the fact that Facebook’s Michael Randall gave us a quote about what the incubator programme and our participation in it means for the Facebook partner ecosystem.
Have a read:
LONDON, 21 MAY 2014, StitcherAds, the social performance advertising platform for online retailers, today revealed it is one of a select few companies to complete the pilot Preferred Marketing Developer (PMD) Ads Incubator Program at Facebook® headquarters in Menlo Park, California.
Recently qualified as a PMD for Ads by Facebook, StitcherAds today also announces the launch of the newest edition of its Software as a Service (SaaS) platform, enabling online retailers to quickly put an ad for the right product in front of the right consumer at the right time and on the right device.
A brand new method of retargeting prospective buyers, StitcherAds’ new offering is a comprehensive yet affordable advertising suite allowing retailers to create more consistent and measurable returns on their Facebook advertising investments. In a major innovation for the industry, StitcherAds charges on a monthly subscription basis rather than percentage of ad spend model.
StitcherAds, previously known as Betapond, has consistently led in marketing innovation on the Facebook platform. Selected for ‘incubation’ by Facebook at its HQ, following a competitive selection process, the StitcherAds development team there refined its revolutionary method of analysing site behavioural data helping place the most attractive offers in front of the correct consumers. This allows retailers unparalleled prospecting and retargeting across desktop, tablet, and mobile.
Michael Randall, global director of Facebook’s preferred marketing developer program, said: “StitcherAds’ focus on online retailers is a great example of how our PMD partner ecosystem is becoming more diverse, to better support the vertical-specific needs of advertisers. StitcherAds’ engineering culture has a lot in common with Facebook’s own and we were delighted to work with them.”
StitcherAds helps online retail marketers in three ways:-
Saves precious time
Facebook isn’t just about scale, despite having 1.2 Billion people. It also now enables powerful targeted reach for Direct Response advertisers. But it can be time consuming to use native tools like PowerEditor or other solutions not specifically designed for the needs of online retailers. Because StitcherAds is designed around the needs of online retail marketers – making it easy to create ads at scale from the feed of a product catalogue, for example – its features enable significant time savings. Allowing for more ad testing, more inventory changes and better sales.
More comprehensive retargeting
StitcherAds sees 70% of impressions and 65% of conversions now happening for its customers on tablet and mobile. But many retailers continue to use remarketing solutions that only reach people on desktop. StitcherAds makes it easy to prospect and retarget people with the right product across device and measure their response in near real time. Unlike other remarketing solutions, StitcherAds stops showing ads to consumers who have already bought the product, preventing wastage and potential brand damage.
Sophisticated Rules-based Optimisation
StitcherAds lets retailers create rules to automatically turn off ads falling below key performance criteria such as Cost Per Acquisition, or for products with limited stock. Equally, StitcherAds rewards the most effective ads providing insights for sharper retailer advertising – protecting their budget even while the marketer is sleeping.
A key benefit of this enhanced advertising armoury is that retailers such as outdoor flash sales specialist SportPursuit, can match the right buyer at the right time in their decision-making process to optimize the return on their social ad spend.
Anna Gardner, online marketing manager for SportPursuit, said: “StitcherAds has reduced by more than 50% the amount of time it takes us to get campaigns live. This has allowed us to experiment further with campaigns targeting, the content of our ads and focus on strategy rather than manual workload.”
Declan Kennedy, CEO and Co-Founder of StitcherAds said, “The savviest online retailers now realise that Facebook is a key channel for driving customer acquisition and incremental sales growth. Some of the very best now see Facebook as their most important DR channel with investments to back it up and StitcherAds, bringing to market the technology we refined onsite at Facebook’s campus, is making it easier for online retailers to grasp that opportunity before their competitors do.”
Facebook® is a registered trademark of Facebook Inc.
StitcherAds is the SaaS social performance ads platform specifically designed for online retailers to help them manage and optimize direct response ads on Facebook. The platform stitches together the retailer’s 1st party data with Facebook’s targeted reach at scale, enabling them to win 33% more customers in 67% less time.
StitcherAds is a Preferred Marketing Developer for Ads and has worked with savvy retailers including Lyle & Scott, SportPursuit, Tiffany Rose and Pets Pyjamas. Founded in 2009 as Betapond, the company’s investors include Investec Ventures Ireland, Delta Partners, Irrus Investments and Enterprise Ireland.
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