Christmas Tree Shops partnered with StitcherAds to unlock a new layer of localization to their paid social video ads, leading to an 18% lift of ROAS.
Today’s retailer must be quick to react to unforeseen circumstances such as store closings and shifting business hours. Christmas Tree Shops, an American retail chain, was looking for a solution to help communicate local store details with their customers. Plus, they were hoping to produce ads that were scalable and personalized across numerous locations.
Christmas Tree Shops partnered with StitcherAds to unlock a new layer of localization to their paid social video ads.
StitcherAds deployed a hyper-localized dynamic video creative execution at scale using a script that could be adapted for specific locations. Using Facebook’s DPA Carousel with video attachments, video ads were produced that could showcase an array of local store information including:
- Store Address
- Google Maps Star Rating
- Google Maps Reviews
- Store Hours
The hyper-local video creative provided audiences with specific details about their nearest store resulting in performance improvements and boosting in-store sales.
The campaign resulted in a higher engagement rate as seen in CTR but also in a direct correlation to an 18% lift in conversion and significant improvement in cost per store visit and cost per purchase.