Jules is an established French retailer, known for creating style and identity for men with a young and active state of mind, by offering a complete wardrobe from formalwear to sportswear. As a forward thinking retail brand, Jules, and their media agency Keyade, had experimented with Dynamic Product Ads (DPA) before, but realised that in order to turbocharge their performance and lower CPAs they would need to work with an AdTech company that were industry experts. The team needed a way to innovatively build DPA across multiple publishers at scale.

Jules and Keyade teamed up with StitcherAds to manage their cross-publisher DPA campaigns, and leverage their industry expertise for retail and e-commerce.

The approach was to take a cross-publisher view to Jules campaigns, leveraging not only the StitcherAds suite of data and creative solutions but also the strategic know-how and proven retail and e-commerce expertise that StitcherAds is known for. 

The StitcherAds account team worked with Keyade on building the foundations first which involves auditing the paid social strategies to ensure we have an optimal campaign setup and testing roadmap. 

The StitcherAds platform made ingesting the various data points and feeds that Jules had at their disposal seamless and error-free, this included the product catalog, web data, and 3rd party data amongst others.

Once integrated with the StitcherAds Creative Suite, the information in these feeds was leveraged in dynamic templates as creative overlays in order to enhance the creative of Jules DPA campaigns at scale. 

After a five-month period of running Enhanced DPA on StitcherAds, the Jules and Keyade team saw significant performance improvements. The DPA campaigns saw a 42% increase in ROAS, 70% increase in reach, 75% increase in purchases and a 63% decrease in cost-per-purchase.