Our hotel booking client wanted to use Facebook to capitalize on last-minute travelers looking to find hotels without getting hit with late booking prices. While they had been running mobile app install campaigns on Facebook & Instagram already, expanding their program to target actual bookings provided several challenges. First, they didn’t have the right foundation to begin running dynamic campaigns. Their product feed wasn’t Facebook compatible. And since they direct their users to purchase through the mobile app, they needed to have deep links for all hotels to link app users to relevant in-app pages. Second, even with the correct set-up, retargeting campaigns would require a focused, competitive strategy in order to reach their procrastinating, same-day buyers.

Unlock dynamic ads for travel, build an evergreen retargeting program, and hit company’s target cost per booking.

Through StitcherAds’ feed technology, we helped this travel booking client build a Facebook-compatible feed to run dynamic ads for travel. Our dedicated success team created deep links for each hotel in their mobile app, enabling in-app landing pages to exact hotel options from their ads. Once this setup was complete, the StitcherAds team built a customized retargeting strategy based on level of intent and recency, combined with users’ various traveling windows.

Using dynamic ads for travel, StitcherAds helped this booking site reclaim over 10,000 app purchases, with an average 9X return on ad spend.