StitcherAds unlocks dynamic ads for real estate for RentPath, resulting in 21% more high-value leads.

Industry

Real Estate

Employees

500+

Brands

RentPath helps millions of consumers nationwide find apartments or houses for rent through their industry-leading online and mobile platforms.

21%

more leads from high-value markets

56x

of all high-value leads through DARE

1.5%

decrease in cost per lead with DARE vs. DPA

1.4%

increase in ROAS with DARE vs. DPA

As few advertising solutions cater to our industry, we were beyond excited about Dynamic Ads for Real Estate. DARE proved to be the perfect vehicle to promote the most relevant listings to people based on their search criteria. With this solution and the help of partner StitcherAds, we were able to drive scale across key markets while generating a significant reduction in cost-per-lead.

Susanna Eng

Display Marketing Manager at RentPath

Challenge

RentPath relies on StitcherAds’ direct response technology for their lead-driving campaigns on Facebook. Through their fully-managed service offering, StitcherAds has built and managed highly successful campaigns for RentPath using Dynamic Product Ads (DPA), a product best suited for eCommerce.

Goal

Increase high-value leads, increase ROAS, and decrease cost per lead using DARE vs. DPA

Solution

In a shift towards industry-specific ad formats, Facebook provided select partners with the early release of Dynamic Ads for Real Estate (DARE). Unlike DPA, advertisers must provide details like number of beds/ baths and location to run DARE, giving Facebook structured data to create better user and listing matches. Since RentPath had already found success using DPA, StitcherAds set up a test to select markets to compare this new real estate-focused ad format to its customized predecessor over a 4-week period.