RentPath helps millions of consumers nationwide find apartments or houses for rent through their industry-leading online and mobile platforms.
RentPath relies on StitcherAds’ direct response technology for their lead-driving campaigns on Facebook. Through their fully-managed service offering, StitcherAds has built and managed highly successful campaigns for RentPath using Dynamic Product Ads (DPA), a product best suited for eCommerce.
Increase high-value leads, increase ROAS, and decrease cost per lead using DARE vs. DPA
In a shift towards industry-specific ad formats, Facebook provided select partners with the early release of Dynamic Ads for Real Estate (DARE). Unlike DPA, advertisers must provide details like number of beds/ baths and location to run DARE, giving Facebook structured data to create better user and listing matches. Since RentPath had already found success using DPA, StitcherAds set up a test to select markets to compare this new real estate-focused ad format to its customized predecessor over a 4-week period.
Dynamic ads for real estate drove 21% more leads from high-value markets when compared to dynamic product ads.