The Children’s Place, a children’s apparel retailer, uses StitcherAds to drive sales on Facebook & Instagram. StitcherAds automated the most challenging aspects of prospecting to drive 9x ROAS.
Challenge
The Children's Place had primarily used Facebook for retargeting, finding success through the StitcherAds platform in recapturing bounced users and abandoned carts. But they weren't running campaigns to capture new business. Similar to StitcherAds' dynamic solution for retargeting, TCP wanted an automated solution for prospecting on both Facebook & Instagram.
Goal
Achieve 5x return on ad spend through prospecting and increase reach compared to current campaigns
Solution
Upon the alpha release of Facebook's new broad audience targeting, StitcherAds connected with The Children’s Place to see if they wanted to expand the scope of their automated ads past website visitors. With TCP on board, StitcherAds ran a dynamic ads campaign with broad audience targeting, expanding to new audiences that hadn’t previously taken action on their site, without loss of content relevancy.
Results
Dynamic ads to broad audiences drove a 9x ROAS. The Children's Place prospecting campaigns actually outperformed their retargeting program, meaning new customers converted better than site visitors that had already indicated intent to purchase.
