What’s this guide all about?
The Essential Online Customer Acquisition & Revenue Growth eGuide for Facebook Advertising
Facebook’s reach makes it an ideal channel for retailers this holiday season.
According to Adobe’s Social Intelligence Report, Facebook leads the way in social referral traffic and referral revenue to retail websites. Facebook’s CTR is up 365% year-over-year, while the relative cost for direct response ads on Facebook remains low. We have created the 5 essential points online retailers using Facebook should follow:
- Mobile & Beyond
- Pretargeting & Retargeting
- Know your customer AND their friends
- Automate, Automate and Automate