Dynamic product ads are always-on advertising for direct response marketing—connect the right products to the right person at the right time, at scale and across devices. With a constantly changing, large product catalog, creating ads is very time consuming. Dynamic product ads (DPA) simplify the process and allow marketers to create more ads in less time. By integrating your eCommerce product feed with our easy-to-use ad management software, retailers can quickly, easily and automatically create ads. There are three important elements to DPA:
- Product catalog integration. Using our free tool, check your product feed compatibility with Facebook’s requirements.
- Custom Audience pixel tracks products viewed on website or app
- Single or multi-product ad template that can automatically generate millions of unique ads depending on items browsed by a unique shopper.
Automated, Dynamic Ads Strategy Funnel