Do you know where your customers are making purchasing decisions?
This report takes exclusive data from a YouGov Omnibus online survey and provides detailed insights into online consumer purchasing behaviour, particularly from smartphones and tablets. It considers buying habits, preferences, and social influence on purchasing.
In the report you will find:
- Users of social media lead the way in online purchasing
- 25-34 year olds purchase with smartphones/tablets the most
- 32% would consider purchasing from a new retailer if an ad offered a discount