2022 Social Consumer Advertising Preview: How Gen Z’s Views on Spending Will Transform Buying

The last couple of years have changed how people shop, shifting their buying habits online. The biggest shift, however, has occurred across younger generations, Gen Z and Millenials. These viewers are demanding new ways to consume advertising AND make purchases. Advertisers who don’t keep up could lose an important demographic. The 2022 Consumer Social Advertising Preview dissects how social media users, across the generations, respond to social media ads.

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