Open for Business: How Retailers Should Prepare for the Post-Pandemic Consumer

The world of retail has changed dramatically over the last year. As the dust settles, it’s understandable that retailers are cautious as they look ahead at the future. Luckily, things seem to be moving in a positive direction. In fact, initial research seems to indicate a big comeback for retailers–the National Retail Federation expects sales to grow between 6.5% and 8.2%. 

The post-pandemic era has tested marketers as they shift between advertising in-store and online. Going back to old methods of appealing to customers won’t work. Retailers need to strategize around both demand and changing behaviors. 

We invite you to join this webinar, where we’ll be discussing how retailers can use social media advertising to drive both in-store and online traffic. Plus we’ll dive into the data–what technologies should be in place and which metrics are best to measure success. 

Join this webinar to learn: 

  • What the next 12-24 months will look like, and how retailers can prepare to market with new consumer behaviors in mind.
  • How an omnichannel social media strategy can help you gain loyalty and sales.
  • Which data you’ll need to be successful and what metrics are critical for measuring results.
  • Why signal resilience is important, including offline conversions.

Webinar Registrations Open Soon!